Warby Parker

Social Media | Graphic Design | Illustration | Outdoor Advertising

A mock up advertising campaign intended to boost brand awareness and promote the try at home service. Expressed through strategically placed social media and out-of-home media.

The goal was to invite consumer to try 5 frames at home for free to see how they like them before they by. Filling the worry gap most get when buying frames online.

This was achieved through social media and outdoor advertising highlighted by the contrast of visually dominant ads mixed with handscketched elements to grab viewer's attention.