Hi, I'm Estela Karina
A multifaceted artist, creative director, and marketing strategist based in the Bay Area with a Bachelor's Degree in Advertising and over 9 years of experience crafting compelling stories across both physical and digital worlds. At heart, I’m an artistic soul and storyteller who believes that art truly runs the world — and I’m proud to be part of the movement that makes it brighter, bolder, and more human.
Whether I’m creating immersive brand experiences, developing playful-yet-strategic campaigns, painting community murals, or designing scroll-stopping social content, I bring a warm, whimsical style rooted in deep research and creative intuition. I don’t just design for aesthetics — I design to connect. I believe marketing should feel like a friend: honest, engaging, and unforgettable.
I specialize in blending marketing with immersive design to help companies transform dull spaces and tired strategies into experiences that captivate and convert. From branding and packaging to experiential events and social campaigns, I love helping people step into another world — one that’s colorful, heartfelt, and crafted to build real community.
Clients trust me to deliver marketing that works and WOWS
All while staying aligned with their purpose. I’ve worked on projects ranging from grassroots campaigns to national brand activations, and served as the Marketing Director and in-house graphic designer at Cutting Ball Theater in San Francisco. for 5 years. I’ve also freelanced for a variety of clients, leading creative direction, social media, photography, illustration, and visual branding.
