CBT Season Announcement
Event Marketing | Graphic Design | Branding | Outfoor Advertising
A redesign of the company's branding for the launch of the new theater season. Brought to life in outdoor advertising throughout San Francisco's high foot trafficked areas as well as through print media with a eye-catching season brochure to highlight the theater's new season and membership.
The goal here was to build brand awareness by using bold colors and movement. Short impactful wording was carefully chosen as well from top reviewers to give more context for the viewer.
This was achieved through three separate bold designs displayed throughout San Francisco on 12 different streets making up 72 banners in total.
Overall, recognition grew from patrons and neighboring theaters who complimented and acknowledged the changes made.