Branding Services
Branding that gives your business clear voice + visual confidence.
I love helping businesses find their identity with messaging and visuals that make customers stop, listen, and remember. I’ve worked with local businesses through my time at the Brentwood Press and beyond, helping startups and small shops launch with clarity.
What I Provide
Brand Discovery: questionnaire + kickoff call to capture mission, audience, and goals.
Logo Design: primary logo plus alternate versions for social and print.
Color Palette & Typography: cohesive color system and font recommendations for consistent use.
Brand Guidelines: simple brand guide (how to use the logo, colors, and tone) so you stay consistent across platforms.
Messaging: key brand statements including tagline, bio, elevator pitch, and website header copy.
Assets: social media profile templates, business card design, and a starter kit you can use immediately.
Process
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Creative brief (I’ll send to you).
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Discovery call + moodboard.
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Concept development (2–3 initial logo directions).
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Revision rounds + finalization.
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Delivery of brand kit + usage guidelines.
Packages
Starter Branding (logo + color + 1 social asset):
$450–$900.
Essential Brand (logo, palette, typography, 1-page brand guide):
$900–$1,800.
Full Brand Kit (logo suite, guide, messaging, social templates, business collateral):
$1,800+.
Branding + Website + Social bundle:
custom quote (I love bundled projects for new businesses).
What I Need From You
Creative brief + any inspiration or brands you admire. I’ll ask about audience, voice, and where you plan to use the brand.
From Estela Karina
I enjoy the early days of building brands, helping new businesses find their voice and get their first set of eyes on. My experience at Brentwood Press working with small local businesses means I know what works for real places, not just theory.
